PROPER FORMATTING FOR YOUR RELEASE
FOR IMMEDIATE RELEASE:
Headline - Be creative. One sentence. Use proper title case, capitalizing every word except for the following: of, it, the, a, an, from
Some services use a summary section, which would be included here. Clear and concise with as few buzzwords or superlatives as possible. Keep it short.
City, State, Month, Day, Year
Now GRAB your reader's attention. This is the only paragraph that will be read beyond the headline unless you make the case for further review. Your first paragraph needs to cover the basics: who, what, when, where, why and how.
The body of your optimized press release goes here. Follow up on or further explain the key points and lead your reader to act upon the information. This is where you would include quotes and statistics that support your news.
Include more that one paragraph in the body of your release, even if it is short. Restate your key points, but don't repeat yourself. Summarize your release and use a call to action if appropriate.
For additional information (sample, brochure, phone call, subscription), contact: (how you want people to get in touch with you - can be a web address, phone, email or postal address - but only one - additional contact info follows.)
You can include details on availability, copyrights, etc. in this portion.
Some releases will include the company name, mission statement or brief background, followed by:
CONTACT INFORMATION:
Primary Contact (usually the author)
Business name
Primary phone
Fax number or direct line
http://www.BUSINESS NAME.com
NOTE: Do not include e-mail address here.
PRIVACY STATEMENT (if applicable).
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Some people still use -30- to indicate the end of the message. Either one is fine. RETURN TO POWER OF THE PRESS.
