Bullets are boring!

Presentation graphics should be more than bar charts and clipart.

Click any image above to see it larger. These marketing plan section covers reinforced the goal of having BCBS marketing efforts become a part of daily life in the regions they served.

Consider using photography from your advertising, photos of your staff or even of your customers in your presentations. Make it personal. The best plan falls on deaf ears if you can't get their attention. Entertain as well as inform. Read the linked article on making your presentation with something other than bullet points.

It's easy to add sound and motion to your PowerPoint presentation. Don't be tempted to do too much, however. If it helps tell the story, include it. If it's there 'just because you can,' you should probably leave it off the page.

Less is more. To view the CPI presentation for Black & Decker, you'll need to be able to run a PowerPoint .show extention. If you're really interested, click here. If you'd rather get started on a better idea for your presentation graphics, click here.