Design matters.
Design should be clear and concise. Design should be easy to use. Good design will pull you in and direct your attention. Design defines the tone of our conversation. And design can even answer difficult business questions:
- 1. How do we increase revenue?
- 2. How do we reduce expenses?
- 3. How do we attract more customers?
- 4. How do we keep existing customers?
This page design uses 'web standards.' Design that meets these technical requirements answers many of these questions and makes the internet work for you. A few years ago it would take miles of code and large graphics files to say the same thing we can today with much less. Separating the content from the design makes your webpage accessable and easy to use for customers and search engines alike. Web standard design gives you pages that load two to ten times faster. Smaller file sizes reduce hosting costs. And you increase customer reach to those with a dial-up internet connection. Broadband, cable and ethernet office connections are common. However over half the people online still use dialup.
Simply put: updating to web standard design creates webpages that cost less and are more useful to more people. You can maintain the look you have today while reducing sizes and cost, typically, by 50% or more.
A site that loads quickly and is easy to navigate keeps visitors where they are. And as more users try to connect with smaller devices, such as web-enabled cell phones, standards deliver the message as technology advances. Web standards 'future-proof' your website.
Improve Search Engine Results
Best of all, web standards can dramatically improve search engine ranking. Logos, graphics, flash animations are invisible to most search engines. And while nothing short of an ad schedule can guarantee placement, fresh content, semantic code and pages that meet certain technical requirements do much better. Make it easy for customers to find - and do business with you.
Agency Quality Creative
... for less.
This digital portfolio displays what I believe every business needs: agency quality creative for about a quarter of agency rates. Do-it-yourself websites cost more, if you aren't getting the results you need.
Ask for help when you need it. Together, we can increase sales dramatically. Remember: less is more; content is key; and the quality, organization and presentation of your ideas are all key to success with any of your advertising and marketing efforts. Contact me today for imaging + design.
